Kapten Gym Goes 24/7 with Briiup: A Smart Move by Omar & Amir

n the heart of Seremban, Kapten Gym has emerged as a forward-thinking fitness hub, thanks to the bold decisions of its owners, Omar and Amir—better known in the community as “Mr. Bomba.” Dedicated to health, community, and innovation, the duo recently took a major step to future-proof their business by partnering with Briiup, a Malaysian AI chatbot solution.

Before this transformation, Omar and Amir were dealing with a familiar but difficult challenge—rising staff salaries. Running a gym isn’t just about fitness; it’s also about managing day-to-day operations, customer service, and scheduling. The cost of maintaining front desk staff was becoming unsustainable, especially with their ambition to keep the gym open 24 hours a day. They knew they had to either keep paying more for manpower or find a smarter, leaner way to operate.

That’s when they discovered Briiup. With Briiup’s AI-powered chatbot system, Kapten Gym was able to fully automate their customer communication channels, including WhatsApp and Facebook Messenger. The chatbot now handles everything from answering FAQs to managing booking requests and sharing membership information—day or night. This has allowed the gym to operate 24/7 without needing human staff on standby, which would have previously required shift rotations and higher monthly payroll expenses.

The results have been remarkable. Kapten Gym has successfully cut down staffing costs by up to 60%, saving an estimated RM5,000 every month. These savings translated into a direct improvement in return on investment (ROI). Within just three months of using Briiup, they recorded a 30–35% increase in ROI, not only because of the cost savings but also due to the improved ability to engage with potential members at any hour. Customers appreciate the instant response and convenience, which has helped boost satisfaction and membership retention.

By automating their front desk operations, Omar and Amir have turned a major business challenge into an opportunity for growth. Kapten Gym is now a shining example of how small businesses can embrace technology to become more efficient, profitable, and customer-friendly. Thanks to Briiup, the gym is no longer limited by time or manpower—it runs smarter, not harder.